Indiantelevision.com > Media, Advertising & Marketing Watch > Fremantle refreshes 'The X-Factor' with Coca Cola

Indiantelevision.com's Media, Advertising, Marketing Watch

Fremantle refreshes 'The X-Factor' with Coca Cola

Indiantelevision.com Team

(14 September 2007 6:00 pm)

MUMBAI: To kick start the fourth series of the music based reality show The X Factor in the UK, FremantleMedia Enterprises (FME) has announced a promotional alliance with soft drink major Coca-Cola.

FME has partnered with Coca-Cola to launch an exclusive promotion in Tesco stores across the UK to support the return of the award-winning TV series, which is created by Simon Cowell and co-produced by his entertainment company SyCo TV and talkbackThames.

The X Factor competition will be linked to Coca-Cola, diet Coke and Coca-Cola Zero ranges. Shoppers will have the chance to win exclusive prizes including VIP packages to The X Factor live series finale, live shows, access to the show’s sound checks and tickets to The X Factor live tour in 2008.

FME senior VP, licensing, UK, Dominic Burns says, “We are delighted that ‘Coca-Cola’ has chosen to team up with The X Factor this season. This partnership of ‘Coca-Cola’, The X Factor and Tesco, some of the biggest brands in FMCG, TV and retail, should prove a winning combination.”

Coca Cola's Patrice Feary says, “We have been working closely with Tesco to develop an exclusive promotion for shoppers in 2007. The X Factor brand appeals to all members of the family, allowing us to deliver an in-store programme that connects with a broad range of Tesco shoppers whilst also providing consumers with a unique and memorable brand experience.”

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