Indiantelevision.com Team

(14 September 2007 3:00 pm)

MUMBAI: JWT India has won the silver at the Asian Marketing Effectiveness Awards 2007 for its advertising campaign 'Nike Mean Streets'.

The advertising agency was pronounced winner in over 449 entries from across Asia in the 'Most Effective Use of Advertising' category.

The winning Nike campaign has been created by the JWT Bangalore team.

JWT India CEO Colvyn Harris said, "We are absolutely delighted that JWT India has won the award for 'Most Effective Use of Advertising' at the Asian Marketing Effectiveness Awards 2007. The award is reflective of the value and emphasis on effectiveness, as ultimately results count in the marketplace and that's what we believe in."

According to an official release, Nike Mean Streets campaign was one of the most talked about and universally admired campaigns in India during the ICC Cricket World Cup season. Three Orkut communities were created specifically for the advertisement and its YouTube upload received half a million hits.

The Asian Marketing Effectiveness Awards recognize marketing campaigns that show real results. The awards cover 17 categories across all marketing disciplines including - advertising, direct marketing, product design, sales promotion, event marketing, to name a few.

They are designed to set the standards for effective marketing and aim to uncover the campaigns that show results through innovative spirit, combining creativity with effectiveness and transforming businesses by building world-class brands.