Indiantelevision.com Team

(14 September 2007 3:00 pm)

MUMBAI: Online advertising and marketing company dgm India has signed up more than 20 advertisers within the first quarter of its debut in India in June, states an official announcement.

dgm Holdings plc founder and CEO Adrian Moss said, "I am very happy with the performance of our Indian operations. In the brief three months of its existence, dgm India already has signed up more than twenty advertisers and the list includes names like ICICI Lombard, Citibank, Yatra.com, and Naukri.com, Zapak.com, Future Bazaar, Indiatimes Shopping, Sify Shopping, Travel Guru and Ferns n’ Petals."

dgm India MD Anurag Gupta said, "We hope to sign another 5-10 clients in the coming two weeks. That apart we are already aligned with over one thousand websites, some of them belonging to top publishers like Hindustan times, Indian Express, Express India, and Naukri. In fact we are adding ten to fifteen websites on a daily basis and in the next 3-6 months will are targeting more than 5000 websites on our affiliate network."

The company is also looking at breaking even in the first quarter of 2008. Says Moss, "I went on a limb last time I was here, committing that we would break-even in India sometime early next year, and I am glad to report, that before March 2008, we will indeed achieve that objective."

In the past three months, dgm India has opened an office in Mumbai, appointed a business head (Sohail Khan) for the Western and Southern zone, and acquired clients across industries.

dgm India is a wholly owned subsidiary of dgm Holdings Plc. The company's principal activity is the delivery of ROI through affiliate marketing, search engine marketing, display inventory and email, either as individual channels, or as a complete solution.