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Parle-G, HP come aboard for 'Zapak Super Gamer'

Indiantelevision.com Team

(12 September 2007 4:00 pm)

MUMBAI: Gaming portal Zapak has brought aboard two brands - Parle-G and Hewlett Packard, for Zapak Super Gamer.

The Zapak Super Gamer is a contest is based on five games of Zapak.com - Prince of Mysore, Ching Gum from China, Bhoot Attack, Ein-Testine Pet Ka Sawaal and Santu Bantu.

Parle-G has associated with this property as a presenting sponsor and Hewlett Packard (HP) as a co-sponsor. The gamer has to log on to supergamer.zapak.com, play the games there and create high scores.

There will be weekly winners and 100 Super Gamers, but only one 'Mega Super Gamer', who will be rewarded with an exclusive game and a website featuring him.

The 100 'Super Gamers' get a chance to win gaming certificates and kits. The five weekly prizes consist of digital music players, cell phones, cricket kits, Hi-Fi Music System and remote controlled Planes. The contest will run for duration of two months.

Zapak COO Rohit Sharma said, "Kids are an important target audience and brands are orienting themselves towards them in an effort to catch them young. Realizing the potential of this TG, Zapak has also been taking specific initiatives to target them. We had tied up with McDonald's Happy Meal, where we are giving games to kids for free. Now we have created the Zapak Super Gamer, one of our first properties targeted at kids. We are happy to have Parle-G and Hewlett Packard on board with us for the same."

GM marketing Pravin Kulkarnii said, "Kids have always been the key target audience for Parle-G and all our communication has been skewed towards them. Hence, when Zapak came up with a property for kids, the 'Zapak Super Gamer', we wanted to associate ourselves with it as it provides us the most favorable platform to get closer to that age group."

HP head marketing - consumer, personal systems group Shubhodip Pal said, "This is quite an innovative property- 'Zapak Super Gamer' - with a specific TA in mind - Kids, a segment which is fast becoming increasingly tech-savvy and is an influencer in purchase decisions today, where parents do value their opinions/thoughts before arriving at a decision - the pester power syndrome."