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A
study and review of demographics and psychographics data was
conducted by the company which has unveiled the brand ambassador
named ‘Micro Squad’.
He
looks similar to a rubber suited man with gadgets on his body
exuding a sense of security. He represents and endorses Micro
Technologies Security products and is an icon of strength
and friendliness that aims at safeguarding everyone from anomalies
in their life.
Micro Technologies (India) VP – marketing Vijay Merchant
said, "We have realized that a mascot will be an effective
way to create awareness and promote the products of our company.
After a lot of research, the concept creation represented
the security aspect of Micro Technologies’ products.
It provides Micro Technologies a long term branding strategy
and at the same time also aims to make the Micro Squad popular."
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