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Jean-Michel
Portier has been appointed to lead the new operation. Formerly
Global Head of TNS Media Intelligence, Mr Portier has been
with the TNS Group since 1987 and has been instrumental in
developing TNS Media Intelligence through organic growth and
acquisitions.
TNS
is creating a platform for new additional services that take
account of the significant shift resulting from media fragmentation
and growth of the internet. The combination creates opportunities
for other commercial and technical synergies, as well as new
revenue streams, a company release asserts. TNS Media Intelligence
and TNS Media Research businesses will continue to provide
clients with their established services.
TNS
CEO David Lowden said, "Everything about the internet
is growing - the number of users, the range of applications,
the depth and breadth of online purchasing, online advertising
and its share of online marketing expenditure. Combining TNS
Media Intelligence and TNS Media Research is another step
in our journey to be recognised as the global leader in delivering
value-added information and insights that help our clients
to make more effective decisions."
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