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In
the latest campaign Dalda emphasizes its presence in the refined
and filtered oil market. Thus reinforcing it's positioning
as an alchemist that transforms the way food looks, tastes
and makes you feel.
As
the TVC begins there is a buzz in the air, and an excitement
among the ladies on the streets on hearing the news that Dalda
is now also a Refined Oil. This news is too good to keep to
themselves and they pass this on to all their friends they
come across.
As
the news passes on, the women break out into a celebration
of song and dance to rejoice the news that they can now use
Dalda range of Oils in their homes to change the way the food
looks, tastes and makes you feel. The ad ends by showing us
how Dalda range of oils create magical moments, because there
is "Magic in Every drop". The frame then dissolves
and focuses on the Dalda Range of oils and the packs.
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