Indiantelevision.com Team

(28 September 2007 5:10 pm)

MUMBAI: Nike announced that company executive Sandy Bodecker has been named to the newly created position of vice president of Nike global design.

In his new role, Bodecker will oversee all aspects of design for the Nike brand, from concept creation to retail presentation.

He will report to Nike brand president Charlie Denson.

"Sandy knows how to deliver an innovative, compelling Nike point of view that creates deep consumer connections and drives growth. In this new role, Sandy will help ensure we're bringing a consistent and relevant Nike experience to the marketplace across our core consumer categories and retail executions," said Denson.

Nike CEO Mark Parker said the creation of a global design role underscores the company's commitment to delivering a steady stream of product and brand innovations, such as Nikeplus and NikeiD.

"Design innovation in our products and brand experiences is core to Nike and essential in realizing our full growth potential," said Parker.

Bodecker has more than 25 years of Nike experience.

Bodecker most recently was vice president of sport culture, one of Nike's six core consumer categories. Dermott Cleary, who is VP of brand marketing for sport culture, will now lead the category.

Cleary will report to Nike VP global brand and category management Trevor Edwards.