Indiantelevision.com Team

(26 September 2007 3:00 pm)

MUMBAI: The action oriented broadcaster AXN has announced the sponsors for the second edition of its pan Asian reality show The Amazing Race Asia.

The sponsors are Aviva, Caltex, Nokia Nseries, Sony Electronics Asia Pacific, Bintan Lagoon Resort and Standard Chartered Bank.

The show will see teams participating in a race through various destinations. At each pit stop the team that finishes last gets eliminated. 10 teams of various nationalities and varied cultural backgrounds from Asian nations including Singapore, Malaysia, Thailand, Indonesia, Hong Kong, the Philippines and Japan, have beat out over 2500 applicants (and even past participants of the original US series) to gain a spot in the race, for an adventure of their lifetime.

The contestants are pairs of: dancing mummies who travel together without their children for the first time since their birth; couples who have known each other from 2 to 13 years; reunited siblings; childhood friends; TV hosts; and the very first hearing-impaired contestant in The Amazing Race history, with his gym buddy who he has known for barely nine months.

SPE Networks - Asia GM Ricky Ow says, "There is no doubt thT The Amazing Race Asia is winning the hearts of our viewers, partners and sponsors. The return of sponsors of The Amazing Race Asia shows their confidence in AXN to deliver another world-class production that will be a big hit with viewers across Asia. We are thankful for the tremendous support of all our sponsors and partners as they have been pivotal in the creation of this highly-anticipated second season and making it possible for The Amazing Race Asia 2 to go well beyond Asia."