Indiantelevision.com Team

(25 September 2007 7:00 pm)

MUMBAI: On 26 September, Future Group will launch 'Brand Factory' in Delhi NCR as part of the concept of 'fashion value retail', targetted at the brand-loving but cost discerning customers.

This retail format will be the first store of its kind in North India. Other cities that boast of Brand Factory outlets are Bangalore, Ahmedabad, Pune, Hyderabad.

The strategically located new Brand Factory will cater to a large base of customers in Delhi NCR, Noida and Delhi. On offer is an array of brands across men’s wear, women’s wear, sportswear, kids’ wear, footwear, mobiles, cosmetics, accessories, luggage for both men and woman.

Brand Factory offers fashion brands at low prices with shopping comforts of lifestyle retail formats. The value conscious customers will no longer need to hop from one sale to another looking for best deals.

Spread over an area of 65,000 square feet, the fully air-conditioned store will offer its customers a one-stop shopping experience. Brand Factory brings together, under one roof, well known Indian and International brands across apparel, footwear, accessories, mobiles, cosmetics and much more.

Some of the Indian and International brands that will be on offer are Arrow, Esprit, Van Heusen, Louis Philippe, Levis, Titan, Lee, Pepe Jeans, Wrangler, Lee Cooper, Nike, Adidas, Biba, Liberty, Red Tape, Nike, Reebok, Adidas, Revlon, Maybelline.

Brand Factory and Central CEO Vishnu Prasad said, "Brand Factory will strive to maximize savings of the discerning Indian customer while giving the best deals in brands to each member in the family."

Brand Factory and Central chief marketing Rajesh Seth said, "Brand Factory will raise the bar of expectation and experience when it comes to ‘Brand + Bargain Shopping’. With most retailers focusing either on top or the bottom of the urban pyramid, there is a huge middle that has been clearly ignored. This is the segment that we wish to tap through ‘Brand Factory’. Over 70 per cent of the people shopping at Factory outlets are under the age group of 30 years who are smart shoppers desirous of fashion brands at reasonable prices."

Pantaloon Retail caters to the 'Lifestyle' segment through its 24 Pantaloons stores and four central malls, as well as its other concepts. In value retailing it is present through over 50 Big Bazaar hypermarkets, 59 Food Bazaars, six fashion stations and other delivery formats.