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The
sports economy in the Asia Pacific is poised to becoming the
world's third-largest with its total value projected to reach
US$17.7 billion and beyond in 2009.
Forward
thinking corporations will grasp this opportunity to rise
above the dizzying array of unsolicited marketing activity
bombarded at consumers by brands struggling to make their
message heard.
The
two-day sports marketing and sponsorship conference aims to
guide organisations on how to reassess, re-strategise and
reinvent their marketing plan in alignment with this dynamic
industry.
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