Indiantelevision.com Team

(24 October 2007 6:00 pm)

MUMBAI: After being adjudged as the Best Managed Mall at the CNBC Awards in August 2007, Inorbit Malls, Malad have bagged another award.

The Maxi Awards Programme in the US has honoured the company with a Silver Maxi Award for formulating a marketing concept to endorse their Save Power Have Power 2007 campaign in the Community Relations category.

Inorbit Malls began this initiative to render support to the growing concern of massive power consumption in India. With experts raising alarms about problems associated with global warming, the Mall decided to take steps earlier this year to launch a campaign designed to save and control the overpowering consumption of electricity.

Various initiatives like maintaining the temperature of the central air conditioning at 25°C, converting spot lights within the mall to CFL's (since spot lights consume more energy), reducing a large number of tubes and many others were undertaken as a part of this deliberate campaign. This resulted in the mall delivering exceptional results by saving 60,000kwh every month.

To bring this effort into limelight, a team developed a 360 degree marketing strategy and endorsed the campaign effectively.

Inorbit Malls CEO Rajiv Bhatia said, "Maxi awards are often referred to as the Oscars of the Mall Industry and it is indeed terrific to have won this honour. We are proud to announce that this is the first Maxi award ever won by any Indian Retail Destination.

" Inorbit's commitment of setting the benchmark in the Indian Retail Industry once again has shown encouraging results. In a world of rapidly rising energy shortages, we hope the recognition helps us attain the position of an environmentally sensitive organization which is something we feel strongly about."