Indiantelevision.com Team

(24 October 2007 6:00 pm)

MUMBAI: Icomo Advertising has bagged the advertising duties for Disha - a free financial counselling service from ICICI.

Icomo was selected from five other agencies on ICICI bank's advertising panel. Going in its favour was the fact that it is one of the few agencies that undertakes film production as well as conceptualising and designing all under one roof.

Icomo has also in the past conceptualised and carried out events and internal promotions for ICICI.

So far it has conceptualised, produced and directed a TV commercial for Disha to educate customers on basic money management and further helping them to stay financially healthy for free.

Icomo adds that its involvement in the whole campaign has already helped boost ICICI's vision for Disha, and it has more plans to make Disha a well-known name.