Indiantelevision.com Team

(24 October 2007 5:00 pm)

MUMBAI: In order to make the celebrity dance show Nach Baliye even more special for viewers, Star has associated with Talwalkars to design a dance cum fitness program.

Viewers of the programme can experience what the Jodis on air do – to learn to dance, even if they have never attempted it before.

As is the case with the show, the programme participants will be trained by professional choreographers, over a 12 week period, to test their dancing skills across multiple dance forms set to popular Bollywood music. There is a special couple package for those who can pull along their partners.

A competition of all participants will ensure that the best performers are recognized with a Nach Baliye trophy from Star and Talwalkar together with merchandise inspired by the Show.

Talwalkars MD Prashant Talwalkar said, “Inspiring people of all age groups to jive or dance to stay fit is an ambition which is not far-fetched. If a popular show like Nach Baliye can enthuse celebrities to wear their dancing shoes, we at Talwalkars hit upon the idea of inspiring people of all age groups to jive or dance to stay fit. Being in the fitness industry for over 75 years, our endeavour is to introduce novel concepts in the area of fitness/health which ultimately culminates into making fitness a religion for every individual.”

Star president content and new media Ajay Vidyasagar says, “The third installment of Nach Baliye has been an immense hit and a special experience for millions of viewers across the country. To recreate the Nach Baliye experience for fans of the show, we have partnered with India’s leading fitness company and designed a fitness regimen that we’re confident will give viewers a taste of what the show’s stars have gone through in mastering their routines. ”

Taking the initiative pan-India, the Dance 2 Fitness Nach Baliye course will be held at Talwalkars branches in Mumbai, Bangalore, Chennai, Kochi, Mangalore, Vijayawada, Secunderabad, Jaipur and Indore. Professional choreographers will teach the members various types of dance forms. Besides conducting the course at their aerobic studios, the Nach Baliye Dance 2 Fitness course will soon be offered by Talwalkars to corporates at their facility.