Indiantelevision.com Team

(23 October 2007 2:10 pm)

MUMBAI: Private FM radio operators are striking alliances to create a wider network for offer to advertisers. Radio City has entered into a deal to manage the national ad sales of Gwalior-based Suno Lemon 91.9 FM.

Earlier, Radio Mirchi had struck similar deals with regional FM broadcasters like Radio Mantra, Radio Ghupshup, Radio Chaska and Purvy Broadcast.

According to the agreement, Music Broadcast (MBPL) promoted Radio City 91.1 FM will only handle the national ads. Suno Lemon will manage all its local ad sales.

Radio City national sales head Ashit Kukian said, "As solution providers to advertisers, we at Radio City have continually been investing in understanding the advertisers' needs and product propositions. Leveraging the strengths of Radio City's sales expertise along with Suno Lemon's acute understanding of Gwalior city, will uniquely position us to optimally convey the USP of the advertisers' offerings to the discerning Gwalior audience."

Added Suno Lemon director Daulat Singh Chauhan, "Being new entrants in the private FM space, it is a matter of great pride for us to be aligned with a reputed and respected brand such as Radio City. We look forward to the challenge of catering to national brands while we embark on our journey to becoming one of Gwalior's leading FM stations."