Indiantelevision.com Team

(22 October 2007 8:10 pm)

MUMBAI: Reliance Industries Ltd (RIL) has re-launched its textile brand Vimal with a new look, logo and offerings.

Retaining its bright red colour symbolising celebration and warmth, the new logo displays a spirit of openness.

Taking forward its philosophy 'fashion for everyone', Vimal has launched a range of men's 'Ready to Wear Apparel' that include shirts, trousers, suits and jackets. The new range of apparel is available in three different sub-brands - Vimal Red, Vimal White and Vimal Black.

Vimal Red will have basic formals to suit everyday wearing occasions.

Vimal White is designed in the Italian fashion, inspired by the thoughts and guidance of Italy's fashion designer and President of the 'Made in Italy' committee, Maurizio Bonas.

The sub-brands would be available in the exclusive Vimal stores and in all the other stores stocking Vimal. However, Vimal Black would be available only at the exclusive Vimal stores, which will be opened in the coming days.