Indiantelevision.com Team

(16 October 2007 4:00 pm)

MUMBAI: V&S Broadcasting, a subsidiary of UTV Broadcasting Ltd has roped in Sanjay Bhasin as vice-president sales. He will report directly to V&S broadcasting COO Dilshad Master.

In his new position, he will lead the ad sales division of V&S Broadcasting for the set of three channels that will be launched in the coming months.

"We are pleased to have Sanjay join us on our team as he brings with him immense knowledge and experience in ad sales across all lines of media- TV, radio and internet," said V&S Broadcasting CEO Shantonu Aditya.

Bhasin has worked earlier with the Walt Disney Company, MTV, Buena Vista Television and The Times of India Group. He has worked on various projects including the re-launch of The Economic Times as a pink paper. He was part of the core team that launched Indiatimes and the 8888 SMS service.

Bhasin's stint at MTV saw him garner the highest revenues for four events - Youth Icon, Roadies, Style Awards and Immies. He was also a part of launch of the Disney Channels in India.