Indiantelevision.com Team

(16 October 2007 1:30 pm)

MUMBAI: Telecom services company Aircel has appointed Publicis India as its brand and communications partner.

Currently present across nine circles viz. Chennai, Tamil Nadu, Assam and north east, the Maxis group company entrusted its marketing spends to Publicis India after a two-stage multi-agency pitch.

Maxis CEO Sandip Das said, "We are continuing to make significant investments over the $3 billion already made to scale up Aircel business and are fiercely determined to play a major part in India's impressive telecom journey. We also understand how in crowded marketplaces, brands will need to differentiate themselves and be relevant to consumers. As a result we were looking for a creative agency that was earnest, hungry and carried no past baggage. Publicis not only exhibited those qualities but also impressed us with their simplicity, strong intellect, insightful understanding of future markets and exciting creativity. We eagerly look forward to this partnership and what it has in store for us."

Publicis MD Nakul Chopra said, "The most exciting aspect of our partnership with Aircel is the palpable chemistry our teams have established. Publicis is extremely proud of this win and we hope to team up with Aircel to do great work."

Publicis India president and COO Hemant Misra said, "The Aircel partnership is a significant milestone in our journey to differentiate ourselves from other agencies hawking size or creativity or indeed 360 focus. They exist in the current while we attempt to peek into the future of people's lives. Aircel's marketing teams approach to this pitch was unique. Their brief was focused their assessment Objective and comprehensive."

Publicis India manages clients like Hewlett Packard, Nestle, L'Oreal, Sanofi Aventis, Fidelity Investments, Aviva Insurance, ABN Amro Bank amongst others.