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Valvoline looks to power ahead with Ricky Ponting
 

Indiantelevision.com Team

(15 October 2007 9:00 pm)

 

MUMBAI: With Australia being so consistent on the cricket field, it should come as no surprise that Indian brands are looking to use this to their advantage. One such brand is lubricant firm Valvoline. The company has roped in Australian skipper Ricky Ponting as its brand ambassador.

Valvoline Cummins MD Naveen Gupta says, "Valvoline stands for superb performance and reliability. The commanding and charismatic Ricky Ponting epitomizes the Valvoline’s brand ideaology of high performance, reliability and leadership.

We take great pride in delivering premium quality lubricants to our consumers. As we enter our next phase of growth, there is a need for a special brand ambassador. Ricky Ponting, one of cricket’s most gifted batsmen, is the right ambassador for our brand also because he can always be relied upon to deliver best results."

The company also launched a new improved 4 Stroke Engine Oil, Champ 4T. Champ 4T, the company says, is being positioned as being the ideal engine oil for all 4-stroke motorbikes where 20W40 viscometrics have been recommended.

The product claims to provide strong heat resistance while keeping the engine cleaner. It also reduces valve train wear.

 

 
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