Indiantelevision.com Team

(13 October 2007 4:00 pm)

MUMBAI: Dabur India has announced the expansion of its Réal juices and nectars portfolio with the introduction of a new flavour, Réal Muskmelon.

With the introduction of this new Muskmelon variant, the Réal range now has 12 variants.

Available across India, consumers can now taste Muskmelon in a 1-litre Tetrapack priced at Rs 75.

Dabur India business head-foods division Sanjay Sharma says, "Muskmelon is highly popular in India for its coolant properties. With its sweet taste and diuretic properties, Muskmelon is an excellent source of Beta-carotene and vitamin C and potassium. Now these benefits and goodness will be available to consumers in the form of Real Muskmelon."

Prior to this, Dabur had introduced a host of juice variants like Mausambi, Cranberry, Litchi and Pomegranate, under the Réal brand.

Sharma adds, "Réal is the market leader in the fruit juices amd nectars segment with an over 52 per cent share. The fruit juice market has seen an accelerated growth in the last two years and innovation has been the key driver for this growth.

"As a brand, Réal has always worked towards developing new, innovative, healthy and nutritious product offerings for consumers, customized to the Indian palate. The launch of Muskmelon flavour further exemplifies Réal’s commitment towards its consumers."