Indiantelevision.com Team

(13 October 2007 4:00 pm)

MUMBAI: Canon USA has bagged the 2007 Public Television Leadership Award for its sustained commitment to funding for public television. The award was presented at the PBS Development Conference in California.

Individuals, organisations and corporations were nominated for the Public Television Leadership Award by PBS member stations. The Development Advisory Committee (DAC), a group of station professionals who provide ongoing counsel and guidance to PBS, selected honorees based on their ongoing commitment to local stations and to public broadcasting.

Canon USA has provided corporate underwriting for Nature since 1990. Produced for PBS by Thirteen/WNET New York, Nature has won nearly 400 awards for its programmes about wildlife and natural history. Nature can be seen on PBS Sunday nights.

Canon USA senior VP, GM corporate communications William Reed said, "We are honored to receive the prestigious 2007 Public Television Leadership Award. Our corporate philosophy of Kyosei – all people, regardless of race, religion, or culture, harmoniously living and working together into the future, emphasizes our commitment to supporting a wide range of environmental programs that raise awareness for the need to preserve and conserve our planet for future generations."

Canon has also helped make 1.2 million Nature educational, print materials available to science teachers nationwide in grades 5-8. In addition, it supplied cameras to the National Teacher Training Institute’s workshops in New York, where educators were taught classroom strategies to integrate Nature video, online and print materials into the curriculum. Canon is also a co-sponsor of Nature’s event at the Jackson Hole Wildlife Film Festival for the third year and integrates the program during the company’s annual Earth Day festivities.

In addition to the PBS Nature series, Canon USA supports environmental education and conservation initiatives, including the Canon Envirothon, one of North America’s largest high school environmental education competitions; scientific research and educational programs at Yellowstone National Park.