Indiantelevision.com Team

(12 October 2007 8:40 pm)

MUMBAI: Red 93.5 FM has entered into a strategic alliance with Future Media by which the FM station will get an opportunity to extend its reach to all the 13 Pantaloon stores in Delhi, Mumbai and Kolkata.

As per the tie-up, Red FM can reach shoppers and communicate its brand benefits through the use of in-store media like Future Visual Spaces which includes store façade display and drop downs.

Keeping in tune with its strategy to reach out to its listeners at various touch points, Red FM is offering in-store entertainment like Red FM Playouts.

Red FM will also integrate Red Mike, a platform wherein listeners can bajaao issues relevant to them on the radio station. This will be done through various interactive activities in the stores, involving Red Mike Jockeys giving Pantaloon customers a chance to express themselves on the radio station.

Red FM Mumbai station and marketing head Anuj Singh said, "This tie up with Future Group's Pantaloons stores intends to make a listener's interaction with the brand as interesting as possible through the use of innovative ambient media. Our engaging creative in Pantaloons step up our dialogue with the consumer and reiterates our brand proposition."