Indiantelevision.com Team

(10 October 2007 9:00 pm)

MUMBAI: In a bid to create consumer-brand interaction, Future TV has launched a contest with the ongoing Future Cup for its viewers.

In a "predict and win" format, viewers are asked to predict the result of the Future Cup series via SMS.

Future TV has launched this contest for all viewers in Mumbai, Delhi and Bangalore, wherein viewers can win tickets for matches happening in or around their cities.

According to an official release, the contest has created an enthusiastic response amongst shoppers at the Future Group stores and the company claims responses have been pouring in ever since it was announced.

Future Media Marcom head Vishakha Singh says, "Future TV is India's first television brand in the consumption media space offering consumer engagement and since India is a cricket-crazy country, we thought it to be the best way to reach out to our viewers by giving them a chance to see their heroes perform."

India's television network in the ambience of consumption, Future TV is aimed at converting footfalls into eyeballs through consumer engagement.

The different feeds of Future TV, depending on the ambience of the location of the screen, present a variety of content.