Indiantelevision.com Team

(10 October 2007 8:00 pm)

MUMBAI: PepsiCo has appointed BBDO India as its new creative agency for its carbonated soft drink brand 7UP, following an intensive multi-agency selection process that ran through August and September. BBDO will assume charge from 1 November.

Said Pepsico India director marketing Punita Lal, "We are pleased to welcome BBDO India to the PepsiCo family. We have large ambitions on 7UP and were very pleased with the strong creative work and strategic thinking demonstrated by BBDO India.

"BBDO is also a globally aligned agency for PepsiCo, which means we will be able to draw upon their international networks for learnings from across the world. With JWT India remaining as our key agency on all our other business, including Pepsi, Mirinda, Tropicana and Slice amongst others, this gives us a strong stable of creative agencies to work with."

BBDO Worldwide president and CEO Andrew Robertson said, "Earning a place on PepsiCo's agency roster in India has been a strategic goal for BBDO Worldwide for years. Earning that place in a highly competitive pitch for a brand as important as 7UP is doubly exciting. We are honoured to have been given this opportunity."

BBDO Asia chairman and CEO Chris Thomas said, "We are creating a new agency, BBDO India, and 7UP is our first brand assignment in the country. We couldn't have hoped for a more iconic brand to launch with. BBDO India will draw on the resources of RK Swamy BBDO, Hansa and BBDO Asia."