Indiantelevision.com > Media, Advertising & Marketing Watch > Statutory tobacco warning to be more direct and meaningful

 
Indiantelevision.com's Media, Advertising, Marketing Watch
 
Statutory tobacco warning to be more direct
 

Indiantelevision.com Team

(10 October 2007 3:00 pm)

 

NEW DELHI: Clearly aimed at making the warning more effective and pointed, the health warning on tobacco products has been changed to clearly depict the diseases this can cause instead of just a statutory warning.

All tobacco product packs including cigarettes, gutka and bidis produced and manufactured after 1 December 2007 will have to bear/depict specified pictorial health warnings on their products instead of the pictorial depiction of skull and cross bones and the pictorial representation of the dead body.

This follows the amendment to the Tobacco Act 2003 and the notification of the revised Packaging and Labeling Rule 2007.

The revised pictorial health warning for the smoking forms of tobacco have photographs showing how it can cause cancer, and how smoke can kill babies. The non-smoking form of tobacco has photos depicting how this can lead to mouth cancer and painful death.

 

 
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