Indiantelevision.com Team

(9 October 2007 3:30 pm)

MUMBAI: Essel Group's Indian Cricket League (ICL) has appointed Vyas Giannetti Creative as the agency to handle all the design work.

Right from designing the official ICL logo to creating and crafting all the individual team identities, VGC will also be involved in designing mascots, collateral and merchandise for the ICL.

ICL marketing and communication head Gaurav Seth said, "We are pleased to have VGC as our partner in this endeavor as they bring a strong and distinctive expertise to the table. The ICL and its city teams will sport a funky and ultramodern look and feel, designed to appeal to modern India and build immediate connects with our consumers."

Added Vyas Giannetti Creative COO Atul Hegde, "The task of creating a comprehensive brand identity for a sports brand is both challenging and exciting. It gives us an oppportunity to create something that has never been attempted in this space. VGC has always been game to enter uncharted waters and ICL gives us that scope. We are looking forward to partner ICL to build a world class sports brand."