Indiantelevision.com Team

(9 October 2007 4:15 pm)

MUMBAI: Big 92.7 FM has tied up with Smile for a campaign "Enjoy Drive with Big Smile" to provide car and bike on road repair service in Delhi.

As part of the joint service, Smile will provide the one time call free to the listeners of Big FM. To avail free services from Smile, listeners have to SMS the request to 5545.

Big FM Delhi station director Punit Mathur said, "At Big FM we believe in doing things that positively impact lives of our listeners, in addition to providing a wholesome entertainment mix. With the joint campaign with Smile, Big FM intends to facilitate the listeners, who can not make it to work, home or any other place on time, because of a stranded car on the roads of Delhi/ NCR. We are sure to help our listeners with another innovation in programming and live the brand philosophy."