Indiantelevision.com's Media, Advertising, Marketing Watch > Kodak ties up with 'Om Shanti Om'; launches contest

 
Indiantelevision.com's Media, Advertising, Marketing Watch
 
Kodak ties up with 'Om Shanti Om'; launches contest
 

Indiantelevision.com Team

(31 October 2007 7:10 pm)

 

MUMBAI: Photo company Kodak has tied up with Shahrukh Khan's latest movie Om Shanti Om.

As a part of promotions, Kodak has introduced an offer called Ajab Si which will run across the Kodak Express Outlets till 15 November.

Consumers can drop into any Kodak store, drop off their film roll or any digital device (memory card, CD, Digital Camera) and make prints for Rs 250 or more.

On doing so people can win prizes such as Kodak EasyShare digital cameras, SRK autographed posters, pocket calendars, Om Shanti Om movie tickets and a 10 per cent discount on the next print order.

One lucky winner will also get to meet Shah Rukh Khan in person on a Bollywood set.

Commenting on the promotional tie-up, Kodak India MD Ravi Karamcheti said, "It is prestigious to be associated with the movie Om Shanti Om. Kodak believes in preserving life's special moments. This is our effort to add something special to our customers' lives this festive season."

 

 
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