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Gamers
can enter the contest, view trailers of
Bal Ganesh and play two fun packed
games at www.balganesh.zapak.com.
Apart
from Bal Ganesh goodies to be won,
there are audio CDs, diaries, height charts,
calendars, mouse pads, photo frames, jigsaw
puzzles and other merchandise.
COO
Rohit Sharma says that Bal Ganesh is
the first animation movie Zapak has made
games for. "While we have games based
on blockbuster Hollywood, south Indian and
Bollywood flicks, these Bal Ganesh
games are the first animation movie based
games for us."
Shemaroo
Entertainment VP, animation division Smita
Maroo points out that games have evolved
as an important medium to connect with audiences.
"As
part of our overall 360 degree approach
to promotions, gaming is an interesting
tool to carry forward the fun and excitement
of a movie. Not only does it increase
the characters' recall and retention in
the minds of the viewers, but it also serves
as a valuable means to reach out to them.
Hence we designed and developed Bal Ganesh
games to cater to our TG - which is primarily
kids - and hence the synergistic association
with Zapak," she says.
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