Indiantelevision.com Team

(30 October 2007 7:00 pm)

MUMBAI: In the lead up to the India-Pakistan series that will be aired live on Neo Sports, the channel has rolled out a contest wherein subscribers get a chance to watch the match in Jaipur.

The contest is open for viewers from the Middle East countries - Kingdom of Saudi Arabia, Kuwait, UAE, Qatar, Bahrain and Oman.

According to an official release, the contest which kickstarted on 16 October, will be on till 8 November and a final lucky draw will be held on 11 November.

The six lucky winners and their companions will get an all expense paid trip from each of these countries to fly down to India and witness the fifth ODI between the two teams on 18 November.

International and syndication SVP Vikram Das said, "We are delighted to partner with Arab Digital Distribution (ADD) for such an exciting campaign for the India-Pakistan series. This series has generated exceptionally high interest levels among the Asian community and cricket as a sport has always demanded a certain kind of viewership. Additionally, Pakistan is playing against India, in India after a really long time, and hence with this contest we hope to take the excitement levels one step further & reach out to our viewers by bringing them as close to the game as possible."

Arab Digital Distribution (ADD) EVP Vinod D'Mello said, "India – Pakistan series has been more of a celebration rather than just a match for the Asian expatriates in the Middle East region. This campaign with Neo Sports offers our regional viewers and cricket fans an excellent opportunity to be a part of the excitement and passion that is part of every India – Pakistan cricket contest."

The promotions for the campaign would be channeled through television advertisements on Neo Sports and cross channel promotions which will air promos of the India-Pakistan cricket series and the 'Subscribe and Win' contest.

The extensive marketing campaign would comprise of a high frequency launch and topical ads in mainline publications alongwith regionwide PR support pushing Pehla Silver and Pehla Gold packages.

Some of the below the line activities will include internal and external SMS push, POS at malls & distributor outlets, Pehla magazine and leaflet drops at community events.