MUMBAI: Scot Safon has been promoted to CNN Worldwide executive VP, chief marketing officer. Safon will oversee branding; consumer and trade advertising; and marketing and promotion of the CNN portfolio of networks and businesses, including CNN/US, Headline News, CNN International and CNN.com., and their news and information programming, personalities and events. He is based in Atlanta at CNN world headquarters and reports to Walton.

CNN Worldwide president Jim Walton says, "Our marketing and promotion efforts reflect a quality, intelligence and point of view that set CNN apart. As a creative executive, Scot sets the tone for that work. But he is equally important to me and to our organization as a strategist and leader. His influence and impact are felt, and welcomed, throughout CNN. I’m pleased to acknowledge his contributions to our continuing success."

Formerly senior vice president of marketing and promotion, Safon joined CNN in 2002. He and his marketing and promotions teams executed award-winning campaigns supporting the debut of CNN’s The Situation Room, Anderson Cooper 360°, the re-launch earlier this year of CNN.com and CNN’s continuing election coverage.