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The
integrated effort features exclusive extras in HD and standard
definition on TWC's On Demand platform, a dedicated website
(www.fredclausgiveaway.com) offering a Fred Claus sweepstakes
and new original video games based on the film.
TWC
VP marketing communications Lauren LoFrisco says, "We
saw the Fred Claus promotion as a way to provide our customers
with free, engaging HD and standard definition content that
not only promotes the movie but demonstrates what the Time
Warner Cable platform is capable of.
"We are providing additional value to our customers,
giving them family entertainment on all of our platforms and
enhancing that relationship through the website, which creates
additional opportunities for an ongoing dialogue."
TWC
customers can view the exclusive extras or video vignettes,
on TWC's Entertainment On Demand and HD Showcase On Demand.
The
vignettes are introduced by Santa’s Head Elf Willie,
played by actor John Michael Higgins in Fred Claus. In each
vignette, Willie offers Fred Claus extras, including
behind-the-scenes footage and deleted scenes from the film.
A new vignette will be added each week for seven weeks.
Viewers will also have a chance to enter a Fred Claus
sweepstakes to win weekly prizes, including a $10,000 home
theater system provided by Circuit City, a retail partner
of Time Warner Cable.
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