Indiantelevision.com Team

(27 October 2007 3:00 pm)

MUMBAI: To drive global sales of its integrated media services for corporate marketers and professional communicators, Medialink Worldwide has announced the appointments of four seasoned digital media executives to its business and product development teams.

Jack Serpa, Kevin Lynch and Hassan Khan have been named to key sales and product development positions, along with Joe Tripician who joined Medialink earlier this year to direct its internet initiatives.

Serpa and Lynch will join Tripician in Medialink's New York headquarters. Khan will join Medialink's international team in London.

In an effort to accelerate Medialink's sales of its Mediaseed portfolio of online services, Lynch and Khan have been named account director for the US group and Director of Client Services for international business, respectively.

Khan will focus on business opportunities in Europe, the Middle East and Asia-Pacific that will help to grow Medialink's Web-based offerings, including digital newsrooms and production and distribution services to be powered by Mediaseed.

Lynch will pursue business from previously unexplored US prospects, as well as partner with Medialink sales representatives to develop Mediaseed-enhanced distribution and asset management strategies for existing clients.

Medialink produces and distributes branded and fully-sourced video and audio in the US and internationally to thousands of Internet sites and television and radio networks and stations on behalf of its clients.

In addition, it offers a digital suite of collaboration, archiving,
distribution, publishing, and evaluation features via its website www.mediaseed.tv for public relations and marketing strategists.