MUMBAI:Interpublic
Group of Cos.' Deutsch, Los Angeles, has won the Sony Computer
Entertainment's PlayStation advertising account.
According
to media reports, the account size is estimated to be $150
million.
Deutsch's
win breaks a 13-year relationship between Sony Computer Entertainment
of America and Omnicom Group's TBWA/Chiat/Day.
The
account includes duties for PS3, PS2, PS1, and the PlayStation
network as well as all game titles.
"TBWA/Chiat/Day
is very proud of the contributions that we have made over
the past 12 years to establish PlayStation as a legacy brand.
The current work in the marketplace has had tremendous impact
and speaks for itself. We wish them the best," stated
a release issued by TBWA.
