Indiantelevision.com Team

(30 November 2007 2:00 pm)

MUMBAI:After spending more than two decades with McDonald's, William Bill Lamar, Jr., announced his plan to retire at the end of the first quarter 2008.

Lamar has served as chief marketing officer for McDonald's USA since August 2002. In addition to national marketing for McDonald's nearly 14,000 U.S. restaurants, Lamar was also responsible for new product development as well as business research for the U.S. company.

"Bill's contributions to our brand are simply too vast to attempt to quantify," said McDonald's USA president Don Thompson. "What Bill has effectively done in his own unique and quiet way is leave an indelible mark on our brand that will last for generations to come. Brand McDonald's has benefited greatly by his contributions."

Lamar was among the McDonald's management team that developed and implemented the 'Plan To Win', which led to the turnaround of the McDonald's business in 2003.

In the U.S. company, Lamar led the effort to unify and focus McDonald's marketing under one system plan which included the 'i'mlovin' it' campaign.

He also served the post of VP and GM for more than five years at McDonald's Atlanta Region, overseeing more than 700 company-owned and franchised restaurants in four states.