Indiantelevision.com Team

(29 November 2007 6:00 pm)

BANGALORE: General Motors India (GM-I) announced the opening of the GM India design studio in Bangalore today. The Indian studio, one of the eleven that GM has across the globe, happens to be the first design studio by any automobile major in India. GM vice president of global design Ed Welburn inaugurated the studio.

The new infrastructure will enable the GM-I design studio to play a growing role in the GM design network and will contribute to the mid-cycle enhancement of existing models and the advanced design of future products.

On the sidelines of the press conference, GM-I director and vice-president P Balendran said that the campaign for GM’s soon to be launched SUV Captiva would commence early January 2008 around the time the vehicle is to be launched. According to Balendran, Initially the campaign would be mainly across print media, followed by TVCs’ on niche lifestyle channels. The Captiva will be positioned against the Maruti Grand Vitara, the Honda CR-V and the Hyundai Tucson.

In the case of the Captiva campaign, McCann-Erickson were awarded the creative portfolio in mid November this year. Madison currently handles the media buying for GM-I. The other agency that handles the creative work for GM-I is Leo Burnett. GM-I’s Indian offerings include Chevrolet Tavera Chevrolet Spark, Chevrolet Optra, SRV, Aveo and Aveo UVA.