Indiantelevision.com Team

(27 November 2007 6:10 pm)

MUMBAI: Big 92.7 FM in association with Dimple Cine Advertising have introduced a marketing offering called Yeh Spotlight Jis Pe Giregi … Uski Life Banegi.

A few seconds before the film interval, a spotlight will sweep across the auditorium to search a face. A voice over along with the slide of Ye Spotlight Jispe Giregi …Uski Life Banegi will be displayed on the screen. Once the winner is selected he/ she will get instant gratification with goody bags from the FM station.

Big FM VP Marketing Anand Chakravarthy said "Through this initative, we are taking interactivity to a new level altogether. Instant fame supported with great gratification is the emotional peg through which Big FM lives its brand - line Suno Sunao, Life Banao! thus impacting people's lives positively in everything that we do. The surprise element in the cinema hall is an innovation in marketing and has been extremely well received by audiences at large."