Indiantelevision.com Team

(2 November 2007 5:30 pm)

MUMBAI: Big FM Kanpur has launched a week long 'traffic month-November 2007' to teach people about the traffic safety norms.

As a part of the traffic month, green card camps will be organized at various locations across the city along with hosting traffic awareness workshops at different schools. Besides Big traffic awareness rally will be organised by officials of the Traffic Police department wherein NCC cadets along with Big FM's RJs will be out rallying for the cause.

Big FM cluster head marketing (UP) Chandan Kapoor said, "It has always been Big FM's endeavour to ensure that we positively impact people's lives and this initiative is an extension of the same. The Traffic Month has two different motives - firstly, to spread awareness about road safety rules and legal laws and secondly to educate school children about road safety issues related to overloaded auto-rickshaws, general rules for school buses etc. I am grateful to the Traffic Police Department for their support and am confident that together, we will be able to make a difference."

SP traffic Kanpur RL Varma said, "Traffic conditions in the city need to be improved. The reason this far was that people in city were either ignorant about the traffic rules or didn't care to abide by them. In this month long activity we will try to make people responsive, aware and finally responsible towards traffic laws. Our idea is to educate people that traffic laws are for their own benefit in a manner which appeals to them emotionally. Radio Stations are extremely effective to communicate this message, given its high penetration in the city and we are happy that a corporate like Big FM has come forward for this month long initiative."