Indiantelevision.com Team

(26 November 2007 4:00 pm)

MUMBAI: Allied Media Integrated Communications, the media arm of Percept Group, has bagged the media duties for Franchise India Holdings Limited (FIHL).

The account size, according to Percept, is Rs 200 million.

Allied Media Integrated Communications will offer FIHL, a franchise solution company, a 360 degree media service which encompasses strategic planning, media buying and implementation.

FIHL CEO Sachin Marya said, "The franchising market is growing at 30-35 per cent now. Estimated at Rs 100 billion, the franchise industry has about 1,500 home grown franchisers.

"Around 350 brands from the US and 200 from Australia are keen to have their presence through franchisees. Several other brands from Europe and South-East Asian countries like Malaysia and Singapore are also interested. The companies prefer franchising as it spreads business and risks while giving high-value income. Moreover, freedom from staffing and operational involvement gives them more chance to invest in research and development."

Allied Media Integrated Communications COO Shripad Kulkarni said, "India is now the world's second largest franchise market and sectors such as retail, food, information technology and education set to witness a boom in franchising. As the retail business in India is trying to move from 3 per cent under organised sector to 5 per cent, it opens up huge opportunities for franchising. We will leverage our Group's expertise in delivering 3600 Solutions and ensure that Franchise India will reach out to all their target audiences through very innovative media vehicles and strategies."