Indiantelevision.com > Media, Advertising & Marketing Watch > Dabur rolls out sugar-free ChyawanPrakash

 
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Dabur rolls out sugar-free ChyawanPrakash
 

Indiantelevision.com Team

(26 November 2007 6:00 pm)

 

MUMBAI: Dabur India which works in the Chyawanprash category has announced the roll-out of ChyawanPrakash, a sugar-free variant of Chyawanprash which is targetted at the calorie-conscious consumers.

The company adds that in the gloom of obesity warnings and cholesterol alerts, Indians are becoming more and more conscious of what they eat and how much does it add to their weight. Therefore the company has developed ChyawanPrakash, a sugar-free variant of Chyawanprash for its consumers.

"ChyawanPrakash offers the goodness of Chyawanprash, in a sugar-free form that makes it more appealing to the health-conscious consumers and safe for diabetics," says a release.

ChyawanPrakash is a concoction of over 40 natural ingredients that protects from day to day ailments like cold & cough, helps provide strength & stamina and helps in healthy ageing and.

Dabur Chyawanprakash will also be endorsed by Dabur brand ambasssador Amitabh Bachchan and the TVC communicates how the goodness of Ayurveda and Androoni Shakti comes Sugar Free.

Dabur India GM marketing K.K Chutani says, "This launch comes at a time when Dabur is putting in a concerted effort at expanding the category and usage of Chyawanprash. Dabur's entry into the sugar-free segment with Dabur ChyawanPrakash is yet another step in this direction, and given the strong equity of our products we are sure that Dabur Chyawanprakash will certainly win consumer confidence."
 
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