Indiantelevision.com > Media, Advertising & Marketing Watch > Henkel India unveils 2 variants in liquid hand wash segment

 
Indiantelevision.com's Media, Advertising, Marketing Watch
 
Henkel India unveils 2 variants in liquid hand wash segment
 

Indiantelevision.com Team

(23 November 2007 6:00 pm)

 

MUMBAI: Henkel India has announced its foray into the liquid hand wash segment with the launch of its Margo Hand Wash in Original Neem and Skin Guard variants.

The company which is now gearing up to explore new markets within FMCG industry, already has a presence in the toilet soap segment.

Margo Original Neem liquid hand wash contains active antibacterial Neem while Margo Skin Guard liquid hand wash has a combination of antibacterial Neem, moisturising Aloe Vera and softening milk cream.

Commenting on the launch, Henkel India Ltd MD Satish Kumar said, "A significant player in Natural and Health soaps segment with Margo being the largest Neem based natural soap brand in India, we at Henkel believe we are strongly placed to make our presence felt in the liquid soap segment with our flagship brand Margo. With the changing demands of consumers for convenient solutions for cleanliness and skin care, Margo Hand Wash provides the right ingredients through an innovative product range."

Both Margo hand wash variants are available in a 250ml bottle priced at Rs 50 and a refill pack of 200ml at Rs 30.

 
Go to Top
Click for MAM Stories Archives
 
Also Read: