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The
new face of Lux – actress Priyanka Chopra – is endorsing
the offering. Its advertisement, which is already on air,
uses a play of neon lights to show Priyanka undergoing a transformation
from an ordinary damsel to a mind-numbing beauty.
The
campaign, which has a neon theme, began with Priyanka unveiling
a 30-feet neon hoarding of herself with the Lux Crystal Shine.
The hoarding has been placed at Cadell Road.
The
launch event also saw Priyanka Chopra flag off a neon-lined
bus that will be touring several major cities in India over
the next 30 days.
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