Indiantelevision.com Team

(21 November 2007 4:00 pm)

MUMBAI: Pacific Conferences is organising a three-day Sports Marketing and Sponsorship Conference and Workshop on 28-30 November 2007 in Singapore.

The surging sports economy in Asia Pacific is poised to becoming the world's third-largest with its total value projected to reach $17.7 billion and beyond in 2009.

Forward thinking corporations will grasp this opportunity to rise above the dizzying array of unsolicited marketing activity, bombarded at consumers by brands struggling to make their message heard.

The conference aims to guide organisations on how to reassess, re-strategise and reinvent their marketing plan in alignment with this dynamic industry. Boosting sports marketing case studies from ESG, AIG Private Bank, Lotto Sports, DHL, Fuji Xerox and Tiger Beer, the connoisseurs of sports industry will provide insights on how to bolster your competitive advantage and boost brand visibility with positive publicity.

Colin Smith, Deputy Chairman of the Australasian Advisory Board of L.E.K. Consulting and Emeritus Adviser on Media, Entertainment and Sport, will lead the pre-conference workshop on understanding the value of sports sponsorship and maximising its returns

Endorsed by Marketing Institute of Singapore, Hong Kong Direct Marketing Association & Hong Kong Public Relations Professionals Association (PRPA), the event aims to unlock the current issues and challenges in sports sponsorship.

Topics covered will include popularity of race sponsorship – case study of Great Eastern women 10K, exploiting sports marketing channels to power up your brand and devising strategic optimisation for The FA Cup