Indiantelevision.com Team

(20 November 2007 7:00 pm)

MUMBAI: Nokia Ad Business has announced its partnership with Handmark to provide an end-to-end mobile advertising solution for its Pocket Express mobile data application.

As part of its turnkey mobile advertising services, Nokia will provide ad serving, participate in media sales, and offer additional mobile solutions for advertisers.

Nokia Ad Business was formed when Nokia acquired Enpocket on 5 Oct 2007. This acquisition enables advertisers to reach more than 100 million mobile consumers. By collaborating with Nokia Ad Business, Handmark will leverage the Nokia Ad Platform to serve ads in its Pocket Express mobile service, reaching millions of mobile professionals.

"Pocket Express largely comprises high income business professionals -a very desirable audience for advertisers," said Handmark co-founder and CMO Douglas Edwards. "With the help of Nokia Ad Business, we are able to offer advertisers a unique opportunity to reach this attractive demographic on their most personal device."

The program will launch early next year, and will serve as a new revenue stream for Handmark.

"We are pleased to work with high quality mobile content publishers like Handmark," said Nokia Ad Business president Mike Baker. "Nokia's vision for mobile advertising is to build an open advertising marketplace that is brand safe. Handmark is a great addition to our media offering."