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The
cornerstone of these movie marketing campaigns is WWE.com,
which claims to have a built-in audience of 17 million unique
visitors per month. WWE allows movie studios to set up shop
on WWE.com with a special movie homepage that hosts contests
and sweepstakes, as well as streaming video.
In
addition, established WWE Superstars are integrated into promotions
for tie-in interviews, special appearances, and more. Using
WWE.com as a key part of promotional plans has led to movie
launches for Rush Hour 3, 300, Ghost Rider
and Mr. Woodcock.
For
New Line Cinema’s Rush Hour 3, WWE.com created a Rush
to Raw Sweepstakes that gave fans a chance to win tickets
to live WWE shows and other prizes. In addition, WWE Superstar
Bobby Lashley conducted an online interview with the movie’s
stars, Chris Tucker and Jackie Chan, that was featured on
the site. WWE used similar tactics for New Line Cinema’s
Mr. Woodcock, starring Billy Bob Thornton and Seann William
Scott. WWE Superstar The Miz recently conducted a 'Superstar
2 Superstar' interview with the film's two stars.
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