Indiantelevision.com Team

(15 November 2007 7:00 pm)

MUMBAI: Infosys Technologies (Infosys) was honored with the Sharpening Brand and Competitive Differentiation Marketing Excellence Award from the Information Technology Services Marketing Association (ITSMA) for the strategy and execution of its 'Win in the Flat World' campaign.

ITSMA recognized Infosys for its success in shifting its perception from being a provider of offshoring services to that of a partner that helps companies reshape their businesses in a flattening world.

"I'm very pleased to recognize Infosys for its extraordinary success in strengthening its competitive differentiation by using innovative approaches and technologies," said ITSMA CEO and president Dave Munn. "This is a strong example of how a company can establish a defensible market position by being relevant and credible," he added.

"We are committed to providing our customers with the strategic insight and execution that is crucial in keeping them ahead of the competition as business environments continue to flatten," said Infosys global corporate marketing head Srinivas Uppaluri.

Infosys's 'Win in the Flat World' initiative was based on in-depth research which identified that the business landscape was going through fundamental changes driven by four forces: opening of emerging economies, structural shifts in demographics, ubiquity of technology and regulation.

Responding adequately to these forces requires shifting operational priorities. To help companies execute on the new operational priorities, Infosys created a Flat World solutions portfolio which presently features more than 50 offerings and services to cater to Global 2000 companies.