Indiantelevision.com Team

(15 November 2007 7:00 pm)

MUMBAI: Lowe Worldwide has promoted Lintas India executive Ashish Bhasin to EVP of Lowe Worldwide as well as Asia regional director for integrated marketing.

Bhasin will continue to be based in Mumbai, and his new position is effective from January 2008.

Bhasin's most recent position was as director - Integrated Marketing Action Group (IMAG), Lintas India, where he currently oversees eight specialized companies - Linterland [rural marketing]; Lintas Personal [Direct Marketing & CRM]; LINOpinion [PR]; Advent [events]; Lintertainment [entertainment marketing]; Lintas Healthcare; dCell [design]; and Aaren Initiative Outdoor Advertising.

"The promotion is doubly important because it reflects the central role of Lintas India and its key talent in building our operations at Lowe and IPG in India and across Asia," added Gatfield.

Bhasin has nearly 20 years experience in various advertising world businesses, including running the Hindustan Lever account in seven Asian countries, managing operations in various Lintas India offices, and as President of Initiative Media.