Indiantelevision.com Team

(14 November 2007 3:00 pm)

BANGALORE: Financial services have been big spenders on advertisements. A slew of IPOs' and NFOs' (New Fund Offer) have been bringing in media spends across all platforms.

UTI will be heavily promoting its NFO - the first in what could be a series of close ended infrastructure funds – UTI Infrastructure Advantage Fund (UTI-IAF).

Spends of about Rs 300 million to Rs 600 million would be a fair estimate of the money allocated by UTI for UTI-IAF promotion, company sources say.

A 360 degree campaign is on the cards, with UTI tapping all avenues. These include TVCs'-on national, regional as well as cable networks, the print media, radio jingles including FM radio, internet, outdoor, presence in major malls, hoardings on buses, promotion offers and sops to individual financial advisers (IFAs').

Subscriptions to the fund close on 19 December.

According to UTI sources, the company expects investments of around Rs 30 billion plus for their UTI-IAF scheme. UTI already has an open ended infrastructure fund – UTI Infrastructure Fund which it launched in 2001 under the sobriquet UTI Basic Industries Fund. Depending on the fate of UTI-IAF, UTI AMC may launch a series of infrastructure funds. More ad spends from the UTI group, more particularly its AMC, are hence inevitable.

JWT and Lintas will be handling the creative duties for UTI-IAF.