Indiantelevision.com Team

(13 November 2007 6:30 pm)

MUMBAI: Radio City to join hands with Gillette's interactive gaming website www.gillettewinners.com. The gamers will get a chance to challenge sports icons Roger Federer (tennis), Tiger Woods (golf), Rahul Dravid (cricket) and Thierry Henry (soccer) in the online gaming domain.

The winners will get to meet Dravid or Federer in Australia.

Radio City has integrated the online gaming proposition through gaming concepts on-air. Radio City has devised a segment 'Games People Play' on City City Bang Bang from 9 to 12 pm in Mumbai, Delhi, Bangalore and Chennai.

The show City Lounge, from 9 to 12 pm in Hyderabad station, will provide a summary of the day's play by the people who log on to the website. An on-air gaming capsule Reverse Swing will put the RJ in the 'hot seat' and give the listeners the chance to quiz the RJ on the games in the website.

Radio City national head marketing Rana Barua said, "We at Radio City are glad to work with Gillette India to support this initiative. We believe in giving our listeners what they want - be it music or the sport they enjoy. Radio City is providing Indian sports enthusiasts, all the scintillating sports action along with the chance to meet great players."