Indiantelevision.com Team

(12 November 2007 6:00 pm)

MUMBAI: In order to leverage its presence in the field of integrated marketing areas, Lintas IMAG (Integrated Marketing Action Group) has restructured its senior management positions.

In recognition of the performance of Aaren Initiative, president Vivek Lakhwara has been invited to join the Lintas IMAG executive council headed by IMAG director Ashish Bhasin. Ameer Ismail, Colette Austin and Usha Bhandarkar are the other senior executive council members.

Meanwhile, Ismail has been handed the additional charge of Lintertainment president besides LinOpinion and Advent.

Lintas India director-IMAG Ashish Bhasin said, "2007 has been a year of great growth for Lintas IMAG. In 2008 we must focus on expanding our offering. Digital and Retail will be some of the thrust areas, in order to maintain our leadership in the integrated marketing arena. As market leaders, Lintas IMAG will also be looking beyond the Indian shores for expansion and growth in 2008."

Lintas IMAG comprises LINOpinion (PR), Linterland (Rural Marketing), dCell (Strategic Design), Advent (Events), Lintas Personal (CRM and Direct Marketing), Aaren Initiative (Out of Home) Lintertainment (Entertainment Marketing) and Lintas Healthcare.